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INSIDE REGGAETON - Exclusive!

Cosculluela: The Future of Reggaeton

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By Quinee Butler, Reggaetonline.net

September 18, 2007

Reggaeton is a genre that is full of fresh new faces. These new faces are showcased in albums like "Sangre Nueva," which was produced by Naldo, and "El Draft," which was produced by New Yorks own Boy Wonder. Although, Jose Cosculluela, known in the world of Reggaeton simply as Cosculluela, may seem like a new blood to some, his talent as a lyricists has show that Reggaeton has been coursing through his veins for a while.

Cosculluela is native to Humacao, which is a city located on the eastern side of Puerto Rico. He grew up in an average Puerto Rican family, and is a college graduate with a master’s degree in marketing. With good head on his shoulders and phenomenal lyrical ability no wonder Reggaeton predict he will go far.

Cosculluela found that he had an interest in rapping at the age of 12 when he was inspired by Vico C. during a performance at a local concert. As with Vico, Cosculluela started with Hip-hop, which was a market where Latinos virtually went unnoticed in the United States. Vico C. paved the way for many of today’s Puerto Rican Reggaeton artists and inspired young men to do more than dream about performing on stage.

“I looked in to music seriously as a career move at the age of 18," recalled Cosculluela in a recent interview with Reggaetonline.net. For many artist, it always helps to meet the right people at the right time. However, before a chance meeting with Buddha Cosculluela, also reminds us that it wasn’t an easy road to success for him. “A lot of the people in the industry were not willing to help me when I first started out.” Cosculluela eventually got the guidance and help he was looking for. “I just happened to be in Echos studio and had the opportunity to meet Buddha and Buddha took me under his wing.” After much practice and perfecting his skills, he was deemed good enough to be included on "Los Bandoleros". His connections with Echo and Buddha finally put him in a place where he could thrive as a Reggaeton artist.

Since Cosculluela has been include on albums such as; “Buddha’s Family,” “Don Omar Presents: Bandoleros Reloaded,” “Gargolas,” and “La Invasion, ” and most recently “Echo Presenta: Invasion”. Cosculluela is now working on his solo album set to be released early 2008.

Early this year it was reported that Cosculluela was involve in a scuffle with Yomo, another well known Reggaeton artist at a recording studio in Puerto Rico. When ask about the situation now between he and Yomo, Cosculluela simply replied, “The beef between us faded out. He doing his thing and I am doing mine. We both chose to focus on our careers and the music so there is nothing going on there anymore.” With all the disagreements between Reggaeton artists these days, it is nice for fans to see two people show maturity in there ability to walk away from conflict.

As for the future of his music; Cosculluela grew up in an English speaking household so he plans on working on both English and Spanish lyrics in his upcoming album. Cosculluela feels that this will bring cohesiveness to his rap game. He knows that there is a huge Latin market in the United States and working with both Languages will simply help bring things together. Although many Reggaeton artists have presented songs in English to the public, very few have the proficiency to write English lyrics on a native speaking level. This can be another area were Cosculluela will be able to distinguish himself from other Reggaeton artist and allow people to see his importance to the future of the Reggaeton movement.