Reebok Launches its Lifestyle Footwear - Reggaeton News

By Reggaetonline.net

July 24, 2007

Reebok, the worlds leading sportswear brand and multi-platinum Latin music recording artist Daddy Yankee had formed a multi-year partnership in 2005 that includes a signature collection of athletic footwear, apparel and accessories called DY. Regarded as one of the most respected and influential reggaeton artists, Yankee joined Reeboks music roster that includes Grammy award winners Jay-Z, 50 Cent and Nelly. The DY signature collection consists of sport-inspired designs that exude Daddy Yankees vibrant energy.

Continuing with the alliance, Reebok announces the launch of its latest Reebok lifestyle footwear collection, in association with Daddy Yankees new album for those who love to fuse music with fashion. The collection, referred to as the Travel Trainer collection is perfect for the dance floor with its key features of flexibility and suppleness. With this strategic tie up Reebok is all set to target the new generation who are inclined towards music and fashion in India. Daddy Yankee numbers have always set the dance floor on fire and now with shoes that can help you twist and turn with great flair and poise, the party will more than just rock!

The collection is a range of shoes that twist, turn, breathe and perform all your moves as you hit the dance floor with terrific finesse. Sporting an appealing combination of flexibility, a lightweight body and breath ability, the shoe is the best for those who love to be on the move all the time. The shoe can be folded completely to fit into the travel bags, and can be carried along.

Mr Sajid Shamin, Director, Marketing Reebok India said, Music, Dance and Fashion are key elements that enthuse the young and at our end we constantly strive to provide contemporary products that fit the bill for the youth. With this association we hope to fuse all three to give the youngsters a compelling reason to buy. While the shoe has all in built features which can provide great comfort and fit on the dance floor, it also looks highly fashionable and comes in 4 different colours. Also any body buying the new Daddy Yankee album is entitled to a 15% discount on the shoe. With the launch of the Scarlett Johannsons signature collection last month and the new range of lifestyle footwear this month, we hope to introduce something new and exciting regularly in our lifestyle business.

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