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REGGAETON NEWS
Wal-Mart and Univision Radio Bring the Fiesta to the Manhattan Center Studios Grand Ballroom
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November 02, 2006
Obie Bermudez, Fonseca, Tito El Bambino and Zion Baby will mix their diverse rhythms performing live in an unprecedented concert for Latin music lovers in New York City. The exclusive concert, called "Tu Mundo Tu Musica," is a special gift from Wal-Mart to the city of New York, which will be celebrating a Latin music award ceremony in the next few days.
Wal-Mart Stores, Inc., as the exclusive retail sponsor for the 7th annual Latin Grammy Awards, will feature a New York City-wide advertising campaign around the telecast, which will include bus shelters and street banners. Also, customers can get Latin Grammy nominated artists CDs at Wal-Mart everyday low prices by visiting local Wal-Mart stores nationwide.
"At Wal-Mart, our customers represent diverse groups across the nation. We recognize that music is a universal connection for the more than 150 million people that shop our stores every week," said David Porter, Wal-Mart vice president, entertainment. "By making this special concert accessible to consumers, we have the opportunity to give back to the millions of Latino customers that we serve."
Obie Bermudez returns to the Latin Pop landscape and will delight romantic souls with songs from his new CD "Lo Que Trajo El Barco" ("What The Ship Has Brought In"). Obie describes the album as a musical growth that still maintains his distinctive style and sound and provides a reminder that "No matter how much we move ahead in our lives and modify ourselves, we still need life's basic anchors of hope, faith and charity toward others."
Fonseca will perform hits from his CD "Corazón," songs that mix together vallenato rhythms, bullerengues, drums, African drums and even a touch of traditional salsa. The album "Corazón" has led him to become one of the newest young icons leading his musical generation. "My life has a before and an after with this album," acknowledges the singer, after he was received in Venezuela, Ecuador and Peru with the same acceptance as he had earned in Colombia. His new career path now includes the United States, Puerto Rico, Mexico, Chile and Argentina.
Reggaeton acts Tito El Bambino and Zion Baby will bring hot rhythms to the Grand Ballroom at the Manhattan Center Studios and will make people dance to their songs. Tito, considered one of the fathers of Reggaeton, began as the first voice for the famous duo Hector & Tito, having a lot of success throughout the U.S. and Latin America. At the concert he will perform songs from his solo album, "Top of the Line." Meanwhile, Zion was part of succesful group Zion & Lennox, and now will showcase his talent as one of the best voices in Reggaeton.
For music lovers worldwide Wal-Mart has created the innovative online music video site, "Soundcheck." The special performance series takes viewers behind the scenes with intimate interviews and a performance on Soundcheck's "digital stage."
The online RBD special can be viewed beginning November 13, by visiting:
http://soundcheck.walmart.com/
